Gluttony

Fashion Video Editorial for IDOL Magazine directed by Canadian-born celebrity photographer, director, television personality, former model, spokesperson, creative director, and actor Mike Ruiz. Edited and music composed by Matyas Kelemen.

IDOL Magazine is a London based independent online and print publication focused on arts and fashion, distributed in the most influential cities around the world.

IDOL Magazine is not just a name, IDOL is an attitude, a way of seeing the world without fame-tinted glasses. Born from an adoration of relentless ambition and the ‘go getter’ generation, we seek to bring truly inspirational people to light and give them the recognition they deserve.

IDOL Magazine is an explosive amalgamation of under-the-radar talent; providing a launch-pad for dreamers and a showcase for hard-workers. From those who are fresh on the scene to those who know all the tricks of the trade, we see the beauty in their journey.

The Gluttony piece was part of a series of editorials based on the Seven Deadly Sins. Gluttony is the overindulgence and overconsumption of anything to the point of waste. The word derives from the Latin gluttire, meaning to gulp down or swallow.

Mike's work has appeared in numerous American and international magazines such as Vanity Fair, Flaunt, Condé Nast Traveler, Interview, Paper, Citizen K, Dazed and Confused, Arena, Italian Elle, Spanish and Brazilian Vogue and was a contributor to Dolce & Gabbana's Hollywood book and Iman's The Beauty of Color beauty book. He photographed the album cover for Kelly Clarkson's "All I Ever Wanted".

Menswear designer J. Cheikh collaborated with Ruiz to design a capsule collection for the Spring/Summer 2012 menswear collection in hopes of capitalizing on his fashion expertise and personal style. The collection was called "Mike Ruiz for J. Cheikh"

In addition to his advertising and celebrity clients, Ruiz has branched out as a director doing music video for artists such as Vanessa Williams, Kelly Rowland, Jody Watley, Traci Lords, Kristine W. and Shontelle. He also made his feature film directorial debut in 2007 with "Starrbooty", starring RuPaul.